Serving the Age 50+
Have You EARNED the Right to Ask for Their Business? Our Members Have.

Why the age 50+

The age 50+ are the largest and most influential segment of our population.
They hold the majority of the assets, help with multi-generational purchases and are responsible for more than 50% of discretionary spending, YET-

Only 5%-25% target them.
Challenge or Opportunity?

You Choose.

What We Do

We teach businesses and professionals about the universal and emerging aspects of aging and how to elevate the quality of the client and customer experience. We then give you the tools and resources to be recognized and celebrated in your own communities for Knowing More, Caring More, and Serving Better!

If you’re a business owner, ageism should be top of mind regarding your staff’s interactions with mature customers and clients. Simple misunderstandings can sink your reputation and negatively affect your bottom line. Can you afford to get it wrong?

In some industries, they will lose up to 80% of their business in less than 5 years when they don’t get this. Can you afford not to learn more?

We Work With:

  • Professional Services
  • Retail Outlets
  • Senior Advocates
  • Banks/Credit Unions
  • Financial Advisors and Insurance Agents
  • Accountants, Lawyers and Notaries Public
  • Move Organizers
  • Home Care and Health Care Providers
  • Tourist Industry
  • Home Renovation Providers
  • Funeral Homes
  • Salons

… and YOU!

How We Do It

Our education, resources, and tools combined with your company’s expertise deliver a customized full-service solution. We teach business professionals how to provide an improved age-relevant customer experience. Our courses cover a wide array of topics in a direct, easy-to-understand manner.

  • Interactive online content for a more engaged staff
  • Enhanced confidence when dealing with sensitive client conversations
  • Add-on client purchases to address key requirements
  • Increased business referrals
  • A better understanding of your customers for improved relationships
  • Pre-approved continuing education credits
  • Responsive 24/7 support from our dedicated team

From information about safety, lifestyle, health, connection, family, to belonging or being in service, we have something for everyone.

We have more than 65 different articles, tip sheets and info graphics – growing monthly!

Need items white-listed? Perhaps there is a topic you need that is not yet listed?

Let’s talk!

Our Full-Service Solution

We teach businesses and professionals about the universal and emerging aspects of aging and how to elevate the quality of the client and customer experience. We don’t stop there! We then give you the tools and resources to be recognized and celebrated in your own communities for Knowing More, Caring More, and Serving Better!

Custom Client Resources

Our Leadership Education and Marketing Tools are designed to help you through Every Stage of the Sales Process!

From Media Kits to Prospecting Tools, Personalized Client Newsletters to Scripted PowerPoint Public Presentations, Community Recognition Resources to Direct Mail Pieces, Client and Community Appreciation Events, and fun and innovative community-based joint-venture activities with other collaborative businesses.

We have left nothing to chance – how about you?

Education

From Education to Execution – Success to Significance!

Guided steps, strategies, and tools to assist you in every stage of your business success and community significance.

If knowledge alone were power, everyone with a library card and internet connection would be a raving success!

The real magic happens when you combine Knowledge with Resources, Tools, and include a Strategic Road Map with access to a Success Coach to guide every step of the way!

Business Building

We teach businesses and professionals about the universal and emerging aspects of aging and how to elevate the quality of the client and customer experience.

We don’t stop there!

We then give you the tools and resources to be recognized and celebrated in your own communities for Knowing More, Caring More, and Serving Better!

More Yet… Need Continuing Education Credits? We are pre-approved for in excess of 50+ industry specific CE Credits.

Want to be part of something with integrity AND substance? We have a Board of Standards to oversee the quality of service – check out our Resources page!

Talk is Sweet - Proof is Sweeter

Our members’ results speak for themselves.
See how we’ve helped a variety of different clients continuously grow their businesses.
This is just the beginning.

Alan Atkins - Tripled Revenues in One Year

Major Bank - 13% Increase in Purchases Per Customer in One Year

David Kirkup - Doubled Revenues in One Year

Latest News

Cognitive Reserve – Can We Beat Biology?

We know we are living longer — but are we living better?  Most would agree that it is not just about adding more years to our life story, it is about making sure those years enriching and rewarding. Too often, though, we know of friends and family who struggle...

read more

Intergenerational Learning : What Is Old Is New Again

Imagine young and old coming together to experience, learn, and share. Innovative new programming, or a dusting off of the way it used to be? With our aging population, we see emerging examples of intergenerational programs being offered on many continents. Although...

read more

Power of Older Workers Part 2

The previous Maturity Matters Newsletter alerted us to the exodus of a highly skilled and knowledgeable workforce leaving many organizations.  More than half of their management teams and employees are positioned to leave as Baby Boomers are preparing for...

read more

Celebrating Their Success

Coming soon!

See how our members are changing the world one community at a time.