About Us

We Believe…..

that people of all ages deserve a place in our communities and our businesses where they are welcomed, acknowledged, safe, and respected, and when that happens, everybody wins!


We Have a Vision…..

of a world that is age-friendly, and values the contributions of all persons.


Our Mission…..

is to help business, professionals, organizations and services elevate the quality of the customer experience for the age 50+, and to recognize and celebrate those who cared enough to learn more and serve better.


It’s a movement – and it’s happening right now! 

Meet our Founder:  Rhonda_Latreille_bio

Come  join us and help create a world we all want to grow into…..