Information is provided on how to develop special marketing strategies for the aging population, based on the unique characteristics of this ever-growing group. Particular attention is paid to: the core value systems of different cohorts; the importance of building relationships of trust and confidence; the need to use certain communication techniques when faced by seniors’ health issues, such as pain, disability, visual impairment, hearing loss; increased religiosity in seniors; and the importance of professional self-protection. Market research findings, bearing on seniors’ media use, buying patterns, decision-making as consumers and risk-tolerance are presented to illustrate the optimal marketing strategies with the seniors and boomers groups.
Qualifies for the Continuing Education Credits:
- The Institute For Advanced Financial Education/Advocis – 1.25 credits
- Financial Planners Standards Council/CFP – 1.50 credits