From Information To Transformation

Author:  Rhonda Latreille, MBA, CPCA
Founder & CEO
Age-Friendly Business®

?????????????????????????????????????????????????????????????????????????A difference isn’t a difference until it makes a difference.

We have all heard that knowledge is power. That’s just not true. If knowledge were power, everyone with an Internet connection and a library card would be shaking it up.

That’s just not so.

Knowledge in and of itself is all very well and good, but until knowledge is used in some way to cause a result or to impact change, knowledge is actually pretty power-less. The alchemy, the true power comes when knowledge is applied in a way that leads to transformation.

The dictionary defines transformation as a ‘marked change in appearance or character, especially for the better.’ Think of some of the great change agents in the last century – Gandhi, Martin Luther King, Mother Teresa. They didn’t possess any secret or exclusive knowledge about human rights, personal dignity or freedom. Yet, they each took what they knew to be true, combined this awareness with passion and action, and changed the course of history. They moved from information to transformation, and from transformation to significance.

Consider the implications this has in your relationship with your clients. Is your objective to inform or to transform? What change for the better do you want to see for them as a result of their engagement with you?

We all know they need to have a current Will, Power of Attorney, Advance Directive, and Financial Plan. Learning about the importance of these planning documents is a good first step, but as you experience first-hand, until they are actually established, they hold no power for improving their lives.

Imagine the impact you can have in your community and your business bottom line when your clients take your information and are inspired to action.

Here are some tips that can help you be that change agent:
1) Lead with the ‘why’ instead of the how and the what
2) Engage their emotions
3) Demonstrate how your service solves a problem or need
4) Establish your expertise in providing a solution
5) Provide a clear and simple next step

We have a choice. We can distribute information and sit back and think that our job is done. The majority of professionals do just that, so you would have lots of company. Or, we can assume a higher calling and continually challenge ourselves to find ways to help our clients take the action they need to make their change for the better. We can make our ‘Why’ a desire to make a difference, to move from information to transformation, and perhaps even significance in our own little corner of the world.

That’s the Power of Knowledge In Action.

Rhonda Latreille, MBA, CPCA
Founder & CEO
Age-FriendlyBusiness

You may also like…

United Against Elder Abuse:

United Against Elder Abuse: Stories of Strength and Hope"On this Day, I call upon Member States and civil society to strengthen their resolve and redouble their efforts to eliminate all forms of violence and abuse against older people." — UN Secretary-General Ban...

No Longer Here – But Never Forgotten

No Longer Here –But Never Forgotten  A remarkable and cherished woman passed away a few months ago.  She was a mother, wife, daughter, sister, friend, mentor, role model, businesswoman, and confidante.  Her name was June, and she was my sister-in-law.  I was blessed...

Men’s Sheds: Building Connections

Men's Shed: Building Connections  In today's fast-paced world, the quiet struggle of isolation often goes unnoticed. Have you ever wondered what keeps our well-being anchored during life's many changes? For numerous men, especially in their later years, finding...

Bad Love

Bad Love:   Love and romance are important at any age.  Our need to love and be loved never leaves and can even grow as we age through later life stages.  But what about when it isn’t so good?  What about when it is hurtful and exploitative? In this article, we’ll...

Pocket Neighbourhoods

Redefining Community Living As we navigate the later chapters of our lives, the longing for a connected community becomes even more pronounced.  This longing is fulfilled beautifully by the concept of pocket neighbourhoods, a term coined by Ross Chapin.  These...

Holiday Blues

Overcoming Seasonal BluesDecember's arrival usually ushers in a season sprinkled with sparkling lights, heartwarming melodies, and shared traditions. Yet, have you ever wondered why amidst these festive symbols, some of us find ourselves grappling with a shadow of...

Anatomy of the Grandparent Scam

Anatomy of the Grandparent ScamIt is back.  It is dangerous.  It is heart-breaking.  It is called the Grandparent Scam.  We have been educating and warning folks about this cruel scam for decades now.   Although we have related the details of the scam in our articles...

0 Comments