We’re Not Just Educating
Businesses and Professionals
We’re Shaping Better Communities.
Our Products and Services
Welcome to a world of endless possibilities for serving the age 50+ community!
Our education and resources cater to your every need, whether you’re a seasoned professional or a fresh-faced business owner. With a range of designations, certificates, bundles, and individual modules, there’s something for everyone. Looking to become a Certified Professional Consultant on Aging (CPCA)®? We’ve got you covered.
Want to join the International Age-Friendly Business® Alliance and earn a coveted Age-Friendly Business® Certificate? We can help.
Need targeted bundles of education or custom-designed bundles just for you and your business? We’ve got those too. And to ensure you’re always at the top of your game, we offer individual and group coaching to translate this vital information into exceptional business practices.
Plus, gain unlimited access to our essential client resources and compelling marketing tools. Join our world of innovation and empowerment today!
We want to offer something for everyone and that is why we have even created complimentary “Friends of Age-Friendly Business®” membership to give you a basic understanding of serving the age 50+.
If You Have Any Questions About The Details Call One Of Your Team Members
Learn More:
Designation,Memberships, Courses , Coaching, Resources, and Marketing Tools All Help Take You To The next level!
No cookie-cutter options to try to fit into!
We can customize a solution JUST FOR YOU! Let’s work together to create a solution that leverages your strengths and supports YOUR vision!
Learn Your Way and at Your Convenience! 24/7 access to all our content to review at your convenience as often as you like!
We Bring YOU the Best. Know you are learning from renowned Subject Matter Experts! Our faculty are recognized and Celebrated World-Wide!
When you and your team participate, you can expect
- Increased personal production amongst your staff.
- Increased product purchases to address key requirements.
- Increased referrals to your Full-Service Solution Team.
- Increased ratings from the Client/Customer Feedback Surveys.
- Increased customer loyalty: The more lives you touch, the more lives you change.
- More clients doing more business: Provide additional full-service solutions for the clients and customers you serve. Don’t leave opportunities on the table, and learn how to be even more effective with inter-spousal and multi-generational outreach to expand and lock-in your customer base
- Increased staff confidence when broaching sensitive ‘life sizing’ discussions (estate planning, future housing options, family needs, cognitive aging, living well and dyi!ng well, legacy your way). When you know that you know – they know it too
Lets Start Your AFB Partnership Today!
Our Team Can Work With You For A Custom Solution
Look No Further to Take Your Business Further
Reap the benefits with the distinguished Certified Professional Consultant on Aging (CPCA)® Designation, or become a prominent Age-Friendly Business® certificate holder. Gain access to exclusive client resources & compelling marketing tools!
We offer targeted bundles as well as custom designed packages according to your needs plus one-to-one coaching sessions tailored specifically towards achieving success – what are you waiting for?
If you serve the 50+ age group, we have something for everyone. From a professional designation, themed bundles and a range of individual modules, our education and resources can help your business go further.
Don’t wait any longer to unlock the true potential of your business. Join us today!
The Certified Professional Consultant on Aging® Designation
flagship designation
CPCA Designation
Starting Point
When you register for the CPCA designation, you start with the introductory ‘Foundation Course.’ This introduces some of the universal aspects of aging and how these impact how clients and customers access your products and services and engage with your staff. Start your journey to excellence today!
All CPCA Gain Access Into The International Age-Friendly Business® Alliance Directory
Start Making
A Difference Today!
Your Clients
Will Thank You!
Problem:
The vast aging population presents massive opportunities, but also complex challenges. It’s not always easy to figure out how best to serve this group and make the most of these possibilities.
Challenges:
Unfortunately, many professionals lack the knowledge and confidence they need to reach those 50+ consumers, leaving a huge market untapped. As a result, you could be left behind as your competition takes advantage of new opportunities presented by the longevity economy.
Solution:
The Certified Professional Consultant on Aging Designation (CPCA) gives you the edge. Be recognized as a professional who knows more, cares more and serves better with this designation – no matter your industry! Unlock your potential in the age 50+ marketplace by becoming CPCA designated today!
Register Now - Choose Your CPCA Payment Plan
1 Time Payment
6 Monthly Payments
12 Monthly Payments
The AFB Course Themes and Custom Bundles
Course Themes
Leadership Series
You want to make an impact on your community, but you don’t know how.
You’ve been spinning your wheels, trying out different idea after idea, targeting different groups of people only to come up short. Your efforts have stalled, and you’re starting to feel stuck and overwhelmed.
Our Age-Friendly Business® Leadership Series can help to get your efforts back on track. Through our comprehensive program, you’ll gain the knowledge and tools to lead with confidence while making real, positive changes in your community. Unlock your potential as a courageous leader!
LEADERSHIP COURSE
10 MODULES
These sessions will take you to new levels of success and significance in this $15 T Economy.
Learn More
Leadership Series has a 10 Sessions CE Bundle 60 – 90 minutes each:
The Institute (Advocis) – 12. CE
IIROC: Professional Development-10.5 CE
Manitoba Insurance Council – 12 CE
Saskatchewan Insurance Council – 12 CE
Alberta Insurance Council – 12 CE
- Welcome to our Event – Rhonda Latreille, Founder & CEO Age-Friendly Business Opening Remarks – Greg Shaw, International Federation on Ageing (IFA) Introduction to the Longevity Economy – Rhonda Latreille
- Neuroscience of Small business and Entrepreneurial Success – John Assaraf, My Neurogym
- You, The Longevity Economy, and Age-Friendly Business – Rhonda Latreille
- You May Not Do What You Think You Do – Fraser Pajak, Consultant, Fraser Pajak & Associates and Follow up – Rhonda Latreille
- Create Rapport in a Moment to Last a Lifetime, Dr. Amy D’Aprix, Life Transition Expert
- Social Media for the over 50s – Magic Marketing for Your Business Julian Harcourt, CEO, Greyafro
- Using the Enneagram and Your Personal and Business Success – Laurie Renton, Business Woman and Change Agent
- Ageing and the LGBT Community – Raising the Bar on customer Service Dr. Tim Johnston, SAGE Advocacy and Service for LGBT Elders
- Serve to Change Lives, Shekhar Mehta Rotary International President Elect for 2021-2022 International Perspectives on the Business of Aging – Global Viewpoints David Cox – USA Ana Sepulveda and Ana Penim – Portugal Eeva-Ritta Piispanen – Finland Fatma Atkun – Turkey Antonia Silva – Chile
- Creative Covid Interviews: Alistair Hicks, Franchise Owner, Home Instead Cheri Crause, Cheri Crause & Associates Karen Shinn and Gail Shields, Downsizing Diva Maureen Barrey, Business Owner and Property Manager Kat Downey, Funeral Director
Custom Bundles
Family Series
Family issues can be highly complex and hard to navigate for both families and professionals involved. It’s difficult to know where to start on such an important subject.
To make matters complicated, many of the family issues we face today cross multiple generations – and even national borders! That makes it even harder for anyone trying to get a handle on the problem.
The Age-Friendly Business®– Family Series provides the practical, real-world advice you need to help clients facing family issues. Our innovative training series addresses many of the major topics so you can be part of the solution. Join us to recognize and address the conversation beneath the conversation!
FAMILY CONVERSATIONS
10 MODULES
These modules can go towards you Earning your (CPCA)
Learn More
“FAMILY CONVERSATIONS”
Relevant CPCA
Modules Include:
- Communicating Effectively With Seniors
- Family and Social Support Systems
- Caregiving
- Alzheimer’s Disease and Related Dementias
- Aging and the Law — Grandparents — Access, Rights & More
- Aging and the Law – Family Caregiving – Leaves and Legal Issues
- Aging and the Law — Family Financial Arrangements
- Aging and the Law — Private Care Arrangements
- Aging and the Law — Later Life Love and Marriage
- Senior Housing Options
Aging and The Law
Advising, serving and caring for older adults can be incredibly rewarding, but it also carries some unique challenges. Navigating the legal landscape when dealing with seniors can be tricky and complex without the right advice about how best to respond and when to refer.
Without knowing about some of the more common legal issues that may arise, you can end up getting in over your head without even realizing it. You don’t want to be caught off guard and risk serious consequences for yourself, your business, or your client.
Our Age-Friendly Business® ‘Aging and the Law’ series is here to help! It gives you an introduction to a variety of circumstances that you could be faced with and the guidance you need to work confidently with older clients while staying compliant in your business. With this 12-part series, you can ensure you are providing the best care possible for your aging clients.
AGING AND THE LAW
COURSE
12 MODULES
Prepared and Presented by the Canadian Centre for Elder Law
Learn More
The Institute (Advocis) – 12. CE
IIROC: Professional Development-10.5 CE
- Aging and the Law: Module 1 – When Capacity Is In Doubt
- Aging and the Law: Module 2 – Advance Care Plan
- Aging and the Law: Module 3 – Financial Powers of Attorney
- Aging and the Law: Module 4 – Inter-Jurisdictional Issues
- Aging and the Law: Module 5 – Private Care Arrangements
- Aging and the Law: Module 6 – Later Life Love
- Aging and the Law: Module 7 – Family Financial Arrangements
- Aging and the Law: Module 8 – Grandparents
- Aging and the Law: Module 9 – Privacy and Aging
- Aging and the Law: Module 10 – Your Own Arrangements
- Aging and the Law: Module 11 – Elder Abuse and Neglect
- Aging and the Law: Module 12 – Family Caregiving
Legacy Series
We all know that growing older doesn’t come without struggles. It can be hard to know how to best use the wisdom, knowledge and resources we’ve accumulated over a lifetime.
If you don’t plan for your legacy, there’s a real risk that it will disappear with you. All of the life experiences, values and ideas that make up who you are could be lost forever.
The Age-Friendly Business® Legacy Series offers a unique way to create a legacy that connects generations in powerful and meaningful ways. It provides advice and insight to honour your past and plan for your future; allowing you to pass on valuable knowledge, gifts and assets from one generation to another.
LEAVING YOUR LEGACY
YOUR WAY
8 MODULES
These modules can go towards you Earning your (CPCA)
Learn More
“LEAVING YOUR LEGACY YOUR WAY”
Relevant CPCA
Modules Include:
- Estate Planning
- Digital Estate Planning
- New Perspectives – Especially for HNW Clients
- Aging and the Law — When Your Client’s Capacity is in Doubt
- Aging and the Law – Taking Care of Your Business
- The New Retirement
- The Client Conversation
- Access Client Resources
Customize Your Experience
Starting Point
Your introductory foundation course is an excellent primer for what Age-Friendly Business® has to offer. This will give your Course Bundles the foundation they deserves. Start your journey to excellence today!
Start Making
A Difference Today!
The Age-Friendly Business® Alliance Memberships
AFB
Alliance
Earn The Right To Ask For Their Business.
No matter at what age you first attract your customers, you want them to stay with you throughout their lifetime. As your customers age, it’s important to recognize and respect the unique needs that come with each stage of life.
Our members understand how aging can affect a person’s engagement with you and your staff.
- From changes in hearing/vision as they transition into their 50s, caregiving, cognitive aging, right through to 90+ years old! With our insight on age-friendly communication strategies and products/services tailored towards different demographics.
- We’re helping create an inclusive environment where all customers feel respected & valued. With an emphasis on respecting all ages equally; we strive to create a welcoming environment, so your loyal customer base remains engaged and satisfied.
Business & Professional Memberships
Une partie de nos adhésions à l’Alliance AFB est en français.
Appelez pour plus de détails.
Starting Point
This introductory foundation course is an excellent primer for what Age-Friendly Business® has to offer. This will give your Age-Friendly Business® Membership the foundation it deserves. Start your journey to
excellence today!
Find Out How You can Make Your Business Age Friendly : Call Now
Members Gain Access Into The International Age-Friendly Business® Alliance Directory
Choose The Plan That Fits Your Business
1 To 5 Employees
Buy Now
$300.00 + Tax
6 To 10 Employees
Buy Now
$550.00 + tax
11 To 15 Employees
Buy Now
$750.00 + Tax
The Leadership Development Course Series
Leadership Is
Community Impact.
Unlock your potential to make positive change in the community. With convincing confidence, sharp clarity and deep compassion you can lead by example and become a driving force for progress that clients are looking for. Cultivate an attitude of growth – with every step forward comes meaningful development; Every time we learn more leads us further down the path of transformation where everyone benefits!
Start Enjoying The Benefits
Simply Click below!
Know what you REALLY do. The 3 ways to grow your business, how to leverage your time and systems, track your results, adapt and
GROW Your Revenues!
The AFB
Leadership in the Longevity Economy
Become The Leader Your Community Deserves
To earn more, we have to be more.
Savvy professionals and businesses know they have to continue to learn, grow, and keep current. Our professional modules show how to elevate the quality of the customer experience and our leadership series provides the education and skills to elevate your personal development, businesses skills, and ultimately, your community standing.
Personal Development, It all happens through you!
You are the messenger and the vehicle to serve your clients, your business and your community.
You need to be the strongest link in your success chain! Our personal and professional development modules, communication, and client engagement resources help YOU Be and Bring the Best YOU!
Business Building
If YOU don’t succeed, your Clients can’t either!
Learn from leading edge experts about the proven, established, and latest business development and client engagement success strategies.
To Review the Sessions included in the Leadership Series: Click Here
Enhancing your revenues and reputation through service. Shekhar Mehta
The brain science behind goal achievement for success in your business. John Assaraf
How to establish rapport in moments to last a lifetime. Dr. Amy D’Aprix
Leadership secrets that get noticed and make a difference in your bottom line. Fraser Pajak
De-mystifying social media to grow your business. Julian Harcourt
Elevating the quality of service for LGBT customers. Dr. Tim Johnston
Purposeful profit through the insights of the Enneagram. Laurie Renton
Understanding the $15 T Longevity Economy and what it means for you and your business. Rhonda Latreille
Creative COVID strategies that increased revenues. Age-Friendly Business Panel
Age-Friendly Business and International Perspectives – International Panel
Start Making A Difference Today!
AFB Modules
AFB Modules
- Alzheimer’s Disease
- Chronic Illness
- Communicating and Marketing Effectively with Older Adults
- End of Life Planning
- Ethics in Senior Business
- Seniors and Money
- Mental Health Grief and Loss
Learn More
- Completed Senior Housing Options
- Completed Senior Nutrition and Fitness
- Spirituality and Aging
AFB Modules
- Estate Planning
- (1 of 12) Aging and the Law When Your Client’s Capacity is in Doubt
- The New Retirement
- The Client Conversation
- Senior Housing Options
- Completed Physiological Aspects of Aging
Learn More
- Completed The Family and Social Support Systems
- The New Retirement
- Completed Trends and the Experience of Aging
Enjoy the freedom to take as little or as much CE
individually that you need to meet compliance, with our individual course modules with individual CE (Over 45 CE)
Individual Course
Modules With Individual CE
Our Team Can Work With You For A Custom Solution
