The Age Wave Is Here! Are You Ready?
Age-Friendly Business® (AFB) Has Solutions
Do you want to increase your client and customer base by attracting more of the age 50+ crowd?
Age-Friendly Business® shows you how to serve this powerful and influential demographic. We provide educational courses, marketing tools, and resources to help individuals and businesses tap into the $15T longevity economy driven by boomers and seniors. What an excellent opportunity to not only strengthen your own business but also make a positive impact in communities around the world.
You’ll gain loyal clients and customers who will rave about your services for years to come – customers looking for businesses and professionals that know about them, respect them, and serve them well.
Become bullet-proof! A lot of time, effort, and expense goes into acquiring new clients and customers. Keeping them loyal, happy and eager to refer protects this valuable investment. We’ll show you how.
Imagine how much value an age-friendly customer service can bring both to your business and its stakeholders! Exceed their expectations with our expert training on successful service, business and sales strategies for the age-50+ market base.
Start learning more right now with our complimentary membership. Click here now to access our exclusive materials at no cost today!
Watch this 35 second video to get a clear understanding of what you need to do to make this happen and how we can help.
More Age 50+ Stats: Click Here
If you want to attract more of your ideal clients
You have to know more about your ideal clients
It is that simple.
Did You Know?
The age 50+ hold 77%-80% of all the assets, are responsible for more than 50% of all discretionary spending, underwrite multi-generational purchases, and are considered the most influential market.
Did You Know?
Some industries will lose up to 80% of their business within three years if they don’t get it right.
Did You Know?
Only 5% – 25% of businesses target this market.
Challenges or Opportunities? You choose!
We teach businesses and professionals what their ideal clients and customers need and want from those serving them. We then provide the marketing tools and client resources to ensure you excel and prosper in this lucrative ‘Longevity Economy!’
Come Join Us!
Earn The Right To Ask For Their Business
Our Members Have!
Find One Of Our AFB Professionals or
Businesses Near You.
Register For Your CPCA Designation Today.
How We Help You!
Custom Client Resources
Client Resources is the perfect way to stand out from the crowd and be recognized as the professional and business that knows more and serves better.
Share more than 65 different articles and Tip Series with topics ranging from:
- Fall Prevention
- Later Life Love and Marriage
- Staying Cool During a Heat Wave
- Power of Pets
- Caregiving Costs
- How to Hold Family Meetings
- Creating Cognitive Reserve
Fraud and Scam Prevention Series… and so much more!
Education
Over 40 Continuing Education pre-approved modules designed to help you thrive in the Longevity Economy.
- 90-minute Foundation Course introducing the universal aspects of aging
- 40+ professional 1-hour modules covering the health, social, and financial aspects of aging plus the legal considerations all professionals need to know
- Business Building Skills for Professional Development
- Cutting-edge Skills for Personal Development
- Leadership Skills for Community Impact
Coaching for effective application so that you KNOW better, DO better, and SUCCEED More!
Marketing Tools
Professionally developed marketing tools to promote and celebrate YOU and YOUR Business!
We offer resources for ALL stages of the sales cycle, including:
- Media kits
- Age 50+ client prospecting tools
- Personalized client newsletters
- Scripted Presentations for the public
- Community recognition resources
- Direct mail pieces
- Client & community recognition resources
- Community-based joint-venture activities
From Prospecting to Client Acquisition, Client Service to Appreciation Events and Referrals.
Our Feature Courses & Professional Modules
Leadership Series
Personal & Business Development
The Age-Friendly Business® Leadership Series provides a blueprint for success and significance in changing and uncertain times. With contributions from renowned experts, it prepares us with the clarity of leadership, compassion for our community’s vulnerability (especially during Covid,) and confidence to face an unpredictable future. An invaluable program that gives us the insight and skills to grow and thrive personally and professionally, even in times of adversity.
Sample content includes:
- Rapport Building
- Goal Achievement
- Business Perspectives
Learn More
Leadership Series has a 10 Sessions CE Bundle 60 – 90 minutes each:
The Institute (Advocis) – 12. CE
IIROC: Professional Development-10.5 CE Manitoba Insurance Council – 12 CE Saskatchewan Insurance Council – 12 CE
Alberta Insurance Council – 12 CE
Sign up for One Of Our three Memberships below and start Enjoying the Benefits Today!
AFB Foundation Course
The Universal Processes of Aging
The local business community does so much more than provide us with products and services – it’s a cornerstone in our communities for connection, feeling welcomed, safe and valued. With an understanding of the universal aspects of aging from this Foundation Course, companies can empower staff to create exceptional experiences for every customer!
Sample content includes:
- Ageism
- Safety and Fall Prevention
- Sensory Changes and Cognitive Aging
- Leadership Series (Complimentary)
Learn More
Each module is approximately 8-12 minutes and include interactive quizzes. Completion of the Foundation Course provides (1.5) CE and leads to Membership in the International Age-Friendly Business®Allilance.
Sign up for One Of Our three Memberships below and start Enjoying the Benefits Today!
Professional Modules
Leading to the Certified Professional Consultant on Aging (CPCA)® Designation
CPCAs are setting a new bar in understanding the complexities of aging. They’re taking their industry and technical training to a higher level with additional knowledge on health, social, financial issues as well as legal considerations for those serving maturing clients. All this so that people have peace of mind knowing they’re getting top-notch service from professionals who truly understand what keeps them up at night.
Sample content includes:
- Estate Planning
- When Your Client’s Capacity is in Doubt
- Coaching Available Education to Execution
Learn More
Each AFB module is self-tested and has individual CE(1to1.5per). They each take approximately 60 to 75 minutes to complete. There is over 30 modules to choose from, you need 24 to earn your CPCA Designation. The CE is approved by,IIROC, CFP, ADVOCIS.
Sign up for One Of Our three Memberships below and start Enjoying the Benefits Today!
Our Courses & Professional Modules All Lead To Our Memberships & Professional Designations
Your access to resources and AFB benefits is endless. We teach businesses and professionals about the universal and emerging aspects of aging and how to elevate the quality of the client and customer experience. We don’t stop there! We then give you the tools and resources to be recognized and celebrated in your own communities for Knowing More, Caring More, and Serving Better!
Become an Age-Friendly Business® Member and Access All Of Our Member Services Online
Memberships
& Designations
Friends of AFB
Membership
(Complimentary)
To Register: Click Here
Learn More
What You Get:
In Your Freinds of AFB Membership
- 6 Part Mini-Series
- 3 Part Series on Fall Prevention
- Things you Need to Know and Tips on Aging
- Videoettes on what the Age 50+ WANT
Business/Professional AFB Membership
The International Alliance
To Register: Click Here
Learn More
What You Get:
- Foundation Course and Membership in the International AFB Alliance
- Leadership Series — Complimentary
- Marketing Tool Kit
- Monthly Client Newsletter
- AFB Client Resources
- Member Benefits (Cars, Home Stuff, and More)
Complete the 90-minute course and earn Membership in the International
Age-Friendly Business® Alliance with 1.5 pre-approved CE credits,
The complimentary Leadership Series included – 10 sessions, approximately 60 minutes each, are self-tested, and earn from 10.5 to 12 CE.
You are listed in our International Directory!
***Small Annual Fee Required to keep Membership in Good Standing***
(First-year membership included in initial registration)
Professional Membership CPCA Designation
Certified Professional Consultant on Aging
To Register: Click Here
Learn More
What You Get:
- Foundation Course and Membership in the International AFB Alliance
- Over 30 Professional Modules ( Over 45 CE )
- Topics cover the health, social, and financial aspects of aging as well as critical legal considerations in serving maturing clients and customers
- Marketing Tool Kit
- Monthly Client Newsletter
- Access to Coaching
- Library of AFB Client Resources
- Member Benefits ( Cars, Home Stuff, and More)
Each AFB module is self-tested and has individual CE. Bundled CE available. The CE is approved by: IIROC, CFP, ADVOCIS, Provincial Insurance Councils, MFDA, and the Chambre. Modules take from 60-75 minutes each to complete. There are over 30 modules to choose from — you need 24 modules to earn your CPCA Designation.
You are listed in our International Directory!
***Small Annual Fee Required to keep Membership in Good Standing***
(First-year membership included in initial registration)
flagship designation
How To
Get Started
→ Become a Friend of
Age-Friendly Business®
→Become an Age-Friendly Business®
Member (Business & Professionals)
→Earn Your Certified Professional
Consultant on Aging Designation
Customize a Solution for You Today!
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Our Memberships & Professional Designations All Lead To The Outstanding Results In Our “Case Studies”
Major Bank - 13% Increase in Purchases Per Customer
In One Year
Case Studies
David Kirkup
Alan Atkins
Let Our Team Help You Become
Our Next Case Study!
